Google recently put out a blog post inviting major news outlets to become official partners on Youtube and share in the advertising money. In addition to premium placement seems like a good offer and provides an additional badly needed revenue stream.

Google has signed up three more cable networks for their tv ad service, you’ve got to imagine this is going to start snowballing. The model provides a level of segmentation that seems very appealing:

In Google’s pricing model, advertisers pay only for the impressions that are actually delivered, estimated based on the Dish set-top data. Google TV Ads also lets brand managers identify which programs attract specific desired demographics, with a list of about 60 interests (such as motorcycling or children). That would let an advertiser figure out the best way to target, say, women who make more than $100,000 per year whose interests include motorcycles and gambling.

Some more info on Google wave the good stuff starts around the 6 minute mark when they go into the demo and then again around the 10:45 mark when they incorporate real-time editing:

Google recently announce “Wave” which is a new way of looking at email and communication. It’s a pretty broad swath of a topic but their approach sounds interesting (TechCrunch has a good article as well):

What is a wave?

A wave is equal parts conversation and document. People can communicate and work together with richly formatted text, photos, videos, maps, and more.

A wave is shared. Any participant can reply anywhere in the message, edit the content and add participants at any point in the process. Then playback lets anyone rewind the wave to see who said what and when.

A wave is live. With live transmission as you type, participants on a wave can have faster conversations, see edits and interact with extensions in real-time.

How much do you trust Google? While it seems useful for management if not applied correctly Google staff tracking seems like a slippery slope. Is it used to offer people incentives to stay? Or to push people out that they think are planning on leaving?

It is often easy to concentrate on the developing ad mediums. But also interesting to see how true creativity in traditional mediums like television can really take off. Chrome just had their first tv ad. It reminds me of the success Apple has had with their “I’m a Mac” ads. The ability to make new ads an event is so key.

Not sure if they work for Google, or what the situation is, but this video is just sick. I’ve never seen a flautist beat box like that. Check out the whole video, it only gets better.

I love the idea of organizing data we interact with on a daily basis in new and interesting ways. They did it with Picasa in photos and Gmail for communication now there is Google News Timeline. I don’t know if it will ever be anything more than an interesting time waster, but it does a pretty durn good job of that.

Interesting look at the inside of Google data centers turns out they use shipping containers to house all the servers.