Kottke.org has a interesting look at the new NBA commercials showing players isolated from the crowds.
Bryant creates 95% of the offense here by crossing Pippen over and throwing a perfect lob to O’Neal. O’Neal throws it down and the camera follows him as he heads down the court yelling in celebration, totally blowing right past Kobe, who has his hand out to high-five Shaq. Kobe half-heartedly grabs at O’Neal’s forearm as he passes; Shaq doesn’t even notice.



